Brochure Idea Hw- John, Joseph and Demetri

      For this assignment, me Joseph and Demetri have decided to do a brochure on American Eagle. We feel the brochure is needed for American Eagle because with the competing companies like Gap and Hollister American Eagle would be able to reach more individuals and appeal to others besides us.  For the first panel in other words the cover we plan to apply to use the skills we learned from the Quinoa advertisement so we can form a slogan, present complementary and supplementary and most importantly catch people's attention.  As for our plans for the second, third and fourth panels we plan to spread a variety of images of the products people would be able to buy, we won't precisely include prices however we do plan to include separate sections so that so that three are products that appeal to women, men and kids and young adults of all ages. Each section title will have a title style that appeals to what section it is or, for example for the young boys section it will probably include a soccer ball in place for the letter O in the word boys. As for graphics and images we can divide the search for those evenly. The fifth panel will be special considering that it will be dealing with the endorsements of the product, we will include a questionable yet alluring endorsement which will forge curiosity in the minds of the people who are considering shopping at American Eagle. Lastly, the 6th panel will include dialogue that will give the people a final decision after viewing what American Eagle, we plan to form a statement surrounded by informing graphics that will gravely influences the brochures influence.




We plan to separate the work evenly since its three of us and there are 6 panels. I will do the cover for the brochure since we feel in the brochure should provide realism and persuasion in the front and I can provide that. Demetri can work on panel five since he seems to have a strength in promotions, endorsements and testimonials if necessary. Joseph's strength seems to be that he knows what people should be hearing as well as what they want to hear so in this case since this a brochure he seems to be the right fit for panel six. As for panels two, three and four we will decide to divide that evenly since we are a group of three, each of us gets a panel that appeals to our strengths as well as get a panel that contributes to the main content of the brochure, thus each member completing 2 slides.